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Business term of the day - Term for August 1, 2013: "Business Engineering"

Keywords: business engineering
Business Engineering is an interdisciplinary field of engineering that focuses on how complex businesses should be designed and managed.

Business engineering circumscribes the domain of designing new business fields. Unlike business development, business engineering does not only include marketing related tasks, but also most of the other business administration tasks. Financial and operational tasks are of equal importance, for example.

Business engineering includes all activities that are necessary to develop and maintain an independent line of business. It is comparable with starting a business, but includes the novel component. That means that there is no core market yet and market opportunities need to be created. Most likely, the output of business engineering substitutes known forms of supply, in existing markets.

Therefore business engineering aims to establish new, future oriented forms of businesses but with reference to existing or emerging needs. Business engineering is most likely related with the area of future technology. To abstract it, business engineering combines the establishment of a completely new business in a prospect business environment.