It's true -- most companies reap profits in obvious ways. Google earns a lot of money through advertising, Apple from selling iPhones and iPads and retail stores like Gap through selling clothing and other items.
But every so often, a company comes along that figures out how to
make money in a surprising or unconventional way. A lot of the time, as
Michael Porter points out in the famed text "How Competitive Forces Shape Strategy," this is a result of stiff competition forcing organizations to think creatively about profits in order to survive. Here are just a few examples: Read more...
