How much money do I waste in a given month by doing most of my grocery shopping at the Whole Foods that’s directly on my route home rather than taking the three-minute detour to Safeway? I have no idea. As a business writer, I’m aware that the Whole Foods markup is big on some items and small on others. I know that it sometimes reflects genuinely higher quality and sometimes doesn’t. But in my actual life as a person who shops, the main thing is that I prefer Safeway’s flour tortillas, so I go there if and only if I want to buy some flour tortillas. Otherwise, convenience is king. All I really need to know is that my grocery spending is within my budget, and even though I’m probably wasting money, it’s not worth the time and hassle to think about it too much.
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