Keywords: importance of analytics, online referral channel, Google Analytics, Search Console
The Importance of Analytics
By Ryan Shelley
How many users come to your site each month? What is your best online referral channel? Is your traffic trending up or down? If you can’t answer these questions you have analytics issues. With the amount of free data available to website owners and marketers, there is no excuse not to be tracking and analyzing it. In the video below I’ll share a few free options you can start using right know to better understand your audience.
If you’re not currently tracking your online marketing efforts, you’re not alone. But that’s still not a good excuse. Did you know that…
- 45% of marketers still don’t formally evaluate their analytics for quality and accuracy or, even worse, don’t know if they do or not. (Contently)
- Less than 30% of small businesses use website analytics, call tracking or coupon codes. 18% of small businesses admit to not tracking anything at all. (MediaPost)
With free tools like Google Analytics and Search Console available to all website owners, there is no reason not to be tracking your efforts. Using the data will help you make smarter decisions that will yield real business results.
Today we have more access to data than ever before. You can track nearly every aspect of a marketing campaign. It’s amazing that digital marketing gives us this ability to know what’s really working and what’s not working so well. But even though we have all this access to data, a lot of people still aren’t engaging with it.
45% of marketers still don’t formally evaluate their analytics for quality or accuracy. And even worse many don’t know if they do or not. That’s kind of a scary statistic because this data’s available to help us make better decisions. But it doesn’t just stop there. Less than 30% of small business website owners actually use analytics, call tracking or other codes and 18% of small businesses admit to......Read more
