ARE NATIONAL CULTURES BECOMING MORE HOMOGENEOUS?

It can be argued that the creation of a true global village is making the concern over cultural differences irrelevant. Today, when Cable News Network – CNN – is watched in more than 140 countries, Levi’s are as popular in Moscow as in Dallas, and a significant portion of students in American graduate business programs are foreigners who expect to return to their homelands to practice management, it may be naïve to think that cultural differences are very important. If they are, they are so only in the near term. In the long run, the global village will become a single homogeneous culture-that is, a world melting pot in...read more.