Business technology management (BTM) is a management science
that seeks to unify business and technology decision-making at every
level in an enterprise. BTM delivers a set of guiding principles, known
as BTM capabilities. These capabilities are combined to form BTM
solutions, around which a company's practices can be organized and
improved. Business technology management also defines the expected
characteristics of an organization according to five levels of a
maturity model.
BTM builds bridges between previously isolated tools and standards
for business technology management by strategically incorporating both
operational and infrastructure levels of technology management to ensure
that an enterprise’s business strategy can be realized by the
technology it deploys. This structured approach is used by enterprises
to align, synchronize and even converge technology and business
management for the purpose of ensuring better execution, risk control
and profitability.
Business term of the day - Term for August 18, 2013: "Business technology"
Business Technology
is a term that describes the business practice of converging technology
and business strategy. As an emerging evolution of information
technology, business technology attempts to use hardware and software as
more than tactical support systems; using technology as a strategic
development tool. Business technology is being used more and more
everyday.
The term was coined by John R. Rymer of Forrester Research in 2007, and later that year appeared in Forrester publications.
The increasing use of the term business technology in IT forums and publications is due to an emerging school of thought that the potential of information technology, its industries and experts, has now moved beyond the meaning of the term. Specifically information is seen by some as a descriptor not broad enough to cover the contribution that technology can make to the success of a business or organization.
Business technology is implemented by business technologists. These professionals have an understanding of business strategy and the capabilities and availability of contemporary technology and look for ways to enable the successful implementation of business strategy through the implementation of that technology.
Business technology is being openly adopted as a way to describe the practice of several companies and organisations in the IT arena. CIO magazine describes its content as business technology leadership. Business technology management has several associated organisations that promote the convergence of business and technology and describes business technology management as a management science that seeks to unify business and technology decision-making at every level in an enterprise.
The term was coined by John R. Rymer of Forrester Research in 2007, and later that year appeared in Forrester publications.
The increasing use of the term business technology in IT forums and publications is due to an emerging school of thought that the potential of information technology, its industries and experts, has now moved beyond the meaning of the term. Specifically information is seen by some as a descriptor not broad enough to cover the contribution that technology can make to the success of a business or organization.
Business technology is implemented by business technologists. These professionals have an understanding of business strategy and the capabilities and availability of contemporary technology and look for ways to enable the successful implementation of business strategy through the implementation of that technology.
Business technology is being openly adopted as a way to describe the practice of several companies and organisations in the IT arena. CIO magazine describes its content as business technology leadership. Business technology management has several associated organisations that promote the convergence of business and technology and describes business technology management as a management science that seeks to unify business and technology decision-making at every level in an enterprise.
7 Businesses Making Lots Of Money In Ways You Wouldn't Expect
It's true -- most companies reap profits in obvious ways. Google earns a lot of money through advertising, Apple from selling iPhones and iPads and retail stores like Gap through selling clothing and other items.
But every so often, a company comes along that figures out how to make money in a surprising or unconventional way. A lot of the time, as Michael Porter points out in the famed text "How Competitive Forces Shape Strategy," this is a result of stiff competition forcing organizations to think creatively about profits in order to survive. Here are just a few examples: Read more...
But every so often, a company comes along that figures out how to make money in a surprising or unconventional way. A lot of the time, as Michael Porter points out in the famed text "How Competitive Forces Shape Strategy," this is a result of stiff competition forcing organizations to think creatively about profits in order to survive. Here are just a few examples: Read more...
Ad technology company Rocket Fuel files for IPO
(Reuters) - Advertising technology company Rocket Fuel Inc filed with
U.S. regulators to raise up to $100 million in an initial public
offering of its common stock.
Credit Suisse and Citigroup are acting as lead underwriters for the offering, Rocket Fuel said in a regulatory filing with the U.S. Securities and Exchange Commission on Friday. (http://r.reuters.com/hez42v)
The Redwood City, California-based company uses artificial intelligence and big data to help customers place their ads on websites and mobile networks. It had 784 active customers, as of June 30. Read more...
Credit Suisse and Citigroup are acting as lead underwriters for the offering, Rocket Fuel said in a regulatory filing with the U.S. Securities and Exchange Commission on Friday. (http://r.reuters.com/hez42v)
The Redwood City, California-based company uses artificial intelligence and big data to help customers place their ads on websites and mobile networks. It had 784 active customers, as of June 30. Read more...
Technology Will Drive Food Industry Growth, Finds KPMG Survey
Food and beverage industry executives see technology as the greatest driver of future growth, finds KPMG LLP’s 2013 Food and Beverage Industry Outlook survey.
Respondents, which include 100 US-based senior executives from
companies with annual revenues over $1 billion, say that social media,
mobile and online marketing and cloud computing are creating new
opportunities to engage with consumers and explore new business
opportunities.
“The food and beverage industry is experiencing significant change,” said Patrick Dolan, national line of business leader for consumer markets at KPMG LLP, in a press release. “Technology is redefining how companies identify growth opportunities, operate their businesses, and manage risk – and the companies that adopt and utilize these tools most effectively are positioned to capitalize on improving business conditions.” Read more...
“The food and beverage industry is experiencing significant change,” said Patrick Dolan, national line of business leader for consumer markets at KPMG LLP, in a press release. “Technology is redefining how companies identify growth opportunities, operate their businesses, and manage risk – and the companies that adopt and utilize these tools most effectively are positioned to capitalize on improving business conditions.” Read more...
Egypt crisis hits tourism and economy
Egypt's
crisis is already taking a heavy toll on tourism and the economy, with
foreign governments advising against travel to the country, holiday
companies scrapping tours and some businesses scaling back operations
temporarily pending a resolution to the violence.
Germany and Sweden advised against all travel to Egypt, while the Foreign Office told Britons to avoid all but essential visits. German travel company TUI cancelled all holidays to Egypt for a month and Swedish operators followed suit.
British energy companies are understood to be scaling back staff, although they say production levels have not been cut. Shell said: "To ensure the safety and security of our staff, Shell offices in Egypt are closed for business into the weekend and business travel into the country has been restricted. We will continue to monitor the situation in Egypt." Read more...
Germany and Sweden advised against all travel to Egypt, while the Foreign Office told Britons to avoid all but essential visits. German travel company TUI cancelled all holidays to Egypt for a month and Swedish operators followed suit.
British energy companies are understood to be scaling back staff, although they say production levels have not been cut. Shell said: "To ensure the safety and security of our staff, Shell offices in Egypt are closed for business into the weekend and business travel into the country has been restricted. We will continue to monitor the situation in Egypt." Read more...
Egypt unrest threatens its $260B economy
The Egyptian economy grew by 7% annually in the three years leading up
to the global financial crisis of late 2008. Even during the depths of
the global crisis, the country's GDP growth was a healthy 5%. Since the
first quarter of 2011, when the successful movement to oust former
president Hosni Mubarak began, GDP growth has slowed to around 2.5%,
according to a report from the World Bank published in May 2012. Read more...
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